Digital Transformation

marketing strategyConversion OptimizationAmazon StrategiesVideo Commerceentrepreneurshipfemale foundersLeadership TipsE-commerce InsightsAI TechnologyB2B ecommerceDigital TransformationSEO StrategyVTEXfood industryAI Agents
marketing strategy marketing strategy
+6+6
This Week's Feature: When Klarna's AI Strategy Went Too Far

This Week's Feature: When Klarna's AI Strategy Went Too Far

AI Can't Replace Human Intuition in Retail Customer Service

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+6+6
This Week's Feature: The Expensive Truth About AI-First Strategies

This Week's Feature: The Expensive Truth About AI-First Strategies

AI Can't Replace Human Intuition in Retail Customer Service

Brent Peterson
Brent Peterson
E-commerce InsightsE-commerce Insights
+5+5
Pragmatic Composability is Winning Over Pure MACH Architecture

Pragmatic Composability is Winning Over Pure MACH Architecture

Why Your Marketing Metrics Are Misleading You with Jacqueline Basulto

Brent Peterson
Brent Peterson
Amazon StrategiesAmazon Strategies
+6+6
The Rise of Retailer-Built Commerce Platforms and What Enterprise Leaders Need to Know

The Rise of Retailer-Built Commerce Platforms and What Enterprise Leaders Need to Know

Transforming E-commerce Customer Service Through Revolutionary Order Editing

Brent Peterson
Brent Peterson
Video CommerceVideo Commerce
+5+5
Why I Became 'The Agentic Commerce Guy': My Strategic Rebrand from Generic to Specific

Why I Became 'The Agentic Commerce Guy': My Strategic Rebrand from Generic to Specific

Plus: From Photo Shoots to Pixels Revolutionizing Retail Visual Merchandising with Mark Elfenbein

Brent Peterson
Brent Peterson
E-commerce InsightsE-commerce Insights
+4+4
Stop Worrying About Adobe Commerce Market Share

Stop Worrying About Adobe Commerce Market Share

Plus: B2B E-commerce Needs Friction with Aaron Sheehan from Oro Commerce

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+4+4
BigCommerce Rebrands to Commerce.com + PROS Partnership Brings AI-Powered Pricing

BigCommerce Rebrands to Commerce.com + PROS Partnership Brings AI-Powered Pricing

PLUS: Tariff-Proof Strategies for Profitable Global Expansion with Global-e CEO Matthew Merrilees

Brent Peterson
Brent Peterson
Conversion OptimizationConversion Optimization
+3+3
The Rise of Agentic Commerce and the Different Approaches

The Rise of Agentic Commerce and the Different Approaches

Bonus: When AI Gets Too Eager to Help

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+3+3
The $50K Reality Check: When "Simple" SaaS Becomes Complex Chaos

The $50K Reality Check: When "Simple" SaaS Becomes Complex Chaos

Plus: Insights from Omneky's CEO on the Future of Marketing

Brent Peterson
Brent Peterson
Conversion OptimizationConversion Optimization
+4+4
My Shopify Paradox (And Why It Matters for Your Business)

My Shopify Paradox (And Why It Matters for Your Business)

Sabir Semerkant on the 8D Method for E-commerce Excellence

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+5+5
The Truth About E-Commerce Platform Selection

The Truth About E-Commerce Platform Selection

Bonus: From Caribbean Roots to Digital Growth The Evolution of Sam's Caribbean Marketplace

Brent Peterson
Brent Peterson
marketing strategy marketing strategy
+4+4
B2B Platform Selection Requires a Guide, Not a Sales Pitch

B2B Platform Selection Requires a Guide, Not a Sales Pitch

B2B Platform Selection: Avoiding the Abundance Trap

Brent Peterson
Brent Peterson